Kanken Singapore After two successful annual releases, the third Kånken Art edition aims to draw attention to the problem of ocean plastics. Launching on June 8, 2021 – World Ocean Day – this year’s Kånken Art products will feature a design in two colour palettes: Ocean Surface and Ocean Deep. The unique twist was developed by Swedish illustrator and animator Linn Fritz, who seized the opportunity to help raise awareness about plastic waste and the health of our oceans. The Kånken Art '21 is a small step in the right direction. Its fabric consists of Fjällräven’s G-1000 HeavyDuty Eco, which is made from recycled polyester and organic cotton. Furthermore, all Kånken Art products contribute to the Arctic Fox Initiative. One percent of every purchase goes directly to the Arctic Fox Initiative’s support for organisations working to keep plastics out of the oceans. Kånken Art is a limited-edition collection of backpacks and accessories designed in collaboration with a different Swedish artist each year. Kånken has been world famous for its iconic and uncompromising design since 1968, but Kånken Art is a special expression of creativity. Each item highlights the artist’s unique connection to nature and the environment. WORKING TOGETHER AGAINST OCEAN PLASTICS Fjällräven is committed to eliminating single-use plastics in its operations and has signed the Plastic Impact Alliance. In parallel to these efforts, the brand continues to engage in the issue through other initiatives like Kånken Art. In 2021, Kånken Art will support two organisations via the Arctic Fox Initiative: The Leave No Trace Center for Outdoor Ethics (Leave No Trace) and The 2 Minute Foundation. Both focus on educating people about reducing and properly handling plastic waste, and also clean up what is fjallraven backpack waterproof Singapore already out there. Fjällräven has teamed up with Leave No Trace and the 2 Minute Foundation to support their work, as well as share a series of useful tips about what each of us can do to keep nature and the oceans free of plastic. Piece by piece. Furthermore, every Kånken Art '21 product purchased on the Fjällräven website or selected stores comes with a complimentary waste-picking bag (while supplies last). Ideal for picking up plastics and other litter from nature. One piece at a time. With or without a Kånken Art '21 waste-picking bag, Fjällräven is encouraging everyone to spend two, or more, minutes collecting litter outside. Participants can share a photo on Instagram of how much litter they have collected for a chance to be featured on fjallraven.com. They simply need to tag it @kankenofficial and #IRespectNature. When it comes to reducing plastic in nature and the oceans, each of us can do a lot. But together we can do more. ARCTIC FOX INITIATIVE TARGETS OCEAN PLASTIC IN 2021 The Kånken Art program is part of Fjällräven’s Arctic Fox Initiative. In 2021, it is focussing on working with organisations that support the reduction of plastic waste and clean up what is already out there Read more
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |