Of all the Fjällräven products, the simple and durable Kånken backpack has done the most to propel the brand’s recognition worldwide. Virtually anywhere in the world, if you keep your eyes peeled long enough, you will likely see a Kånken. Or one of its counterparts, like the Kånken Mini, Kånken Laptop or Kånken Totepack. From city streets to beaches, from forests to fields, from trains to buses. How Kånken got to where it is today is a story of problem solving, imagination, innovation and tenacity. And, like all good stories, it is best to start at the beginning. Kanken Phillipines In the late 1970s, statistics showed that nearly 80 per cent of the Swedish population suffered from back pain at some point in their lives. Perhaps the most alarming aspect of this news was that back problems were starting to appear at an ever-younger age. Shoulder bags were popular with children at that time, but experts felt that the risk of back pain could be reduced if the weight of schoolbooks was distributed across both shoulders. Fjällräven backpack waterproof founder Åke Nordin was following the story as it developed. He decided to design a functional square backpack just for children with plenty of space for their schoolbooks and paper (two A4 binders to be precise). To prototype the first backpack, Åke used the most durable fabric he could find and let the straps run down the entire back of the bag so they would not loosen from Read more..
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